2023 Ford Bronco Vs. Jeep Wrangler


Innovative design and technology. Extreme durability testing. Real-world capability. It's in the DNA of every Bronco® SUV. All for those who live, work and play outdoors.

Ford Bronco Jeep Wrangler
Starting MSRP $36,445 $34,865
Engine Power 300 hp @ 5,700 rpm 285 hp @ 6,400 rpm
Engine torque 325 ft-lbs. @ 3,400 rpm 260 ft-lbs. @ 4,800 rpm
Transmission 10-speed shiftable automatic 6-speed manual
Fuel Economy (City/Hwy/Combined) 20/21/20 mpg 17/23/19 mpg
Cargo Space 38.3 cu. ft. 31.7 cu. in.

*Comparison source: Edmunds (https://www.edmunds.com/car-comparisons/).


Go Off-Road. Not Offline. Available Bronco® technology brings added confidence fun along, as you leave civilization behind.

Bronco® abounds with beautiful nature-inspired colors and materials. Lush forests. Rocky deserts. Warm earth tones and fiery sunsets. The beauty of the outdoors surrounds you wherever you go, with materials that are easy to clean and maintain.

For those that want to hit the trail even harder. It provides increased clearance and the ability to upfit your Bronco® SUV with options like a winch, safari bar, pod lights, and even a trailblazing brush guard.

A selection of easy-to-remove doors and tops. Purposeful off-road design. Rugged hardware and components. Attachable tents, multi-functional roof racks and accessories. Wherever your journey calls, Bronco® SUV answers.

BUILT WILD®  Extreme Durability Testing

On the proving grounds. In test labs. In the harshest real-world conditions. The 2023 Bronco® SUV has weathered thousands of miles.

Over, Around or Through. It's Up to You. A solid, ground-gripping 4x4 powertrain and Terrain Management System. Radical approach, break-over and departure angles. All working together to help you venture out as far as you want.

The Capability to Deliver

Its Terrain Management System features G.O.A.T. Modes® (Goes Over Any Type of Terrain).  Approach. Brake-over. Departure. Bronco® SUV has the angles that can take on the sharp drops, steep inclines and unexpected off-road encounters.  Safely and easily hop over sharp rocks, logs and other nasty obstacles. A high-mounted air intake lets you power through creeks, streams and muddy bogs.  With its additional clearance, you'll have the ability to venture out into the untamed places few others can reach. And return.

Follow Your Own Path

Take the untamed route, with the power and capability that make it legendary

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  1. Woody Smith Ford

    535 S. Yellowstone Highway
    Rexburg, ID 83440

    • Sales: 208-356-3636
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